Basic Buffalo Gear? BLEACH THAT!
Custom bleached apparel for fans, brides, kids or anyone who refuses to be basic.
Newest Arrivals
Always bleached. Always unique.
The piece that started it all ♥
Frankie's signature piece and the style that put NABB on the map.
Every flannel is hand-bleached and completely one of a kind, because that's the only way we know how to do it!
From sweatpants to staple.
These are our infamous "zubaz" inspired Buffalo Joggers.
They come in Red, Blue and Black.
With Unisex sizing, it's so easy to order a comfy pair of these sweats!!
Wear them all football season, to canalside or where ever your 716 heart takes you!
Summer events
Catch @NotABasicBleach out in the wild at upcoming pop-up events:
Summer Canalside Kickoff
🗓 June 6 | ⏰ 12PM–7PM
📍 Canalside, Buffalo, NY
Centennial Park Pop-Up
🗓 August 8 | ⏰ 10AM–4PM
📍 Centennial Park, Batavia, NY
Apple Umpkin Festival
🗓 September 26–27, 2026
📍 Batavia, NY
More events are on the way, where else should we be?!
@NOTABASICBLEACH
Not a Basic Bride.
Your wedding party deserves better than basic. From the bachelorett to the big day - We have every moment covered.
"I was so anxious looking at etsy for a jacket or even bridal tees -- like what if they didn't look like how i wanted?? Not A Basic Bleach showed up and went above and beyond what I wanted!! And get this -- with the venmo option on the back of the tees and wristlets-- we LEGIT got the town of Nashville/Buffalo to donate almost $1000 to my wedding!! Hell Yeah!! THANK YOU FRANKIE AND THE NOT A BASIC BLEACH TEAM!!!!"
— Buffalo Bride